Nigeria's Online Mall, Konga.com, has launched a 120,000 square feet e-Commerce fulfillment centre and warehouse in Lagos, believed to be the biggest of any single e-Commerce in Africa.
Konga.com, an online retailer, launched in July 2012 is gradually becoming an online retailer platform that trades on virtually all products.
The online retail firm said it would use its wide selection of products via its marketplace to offer Nigerian businesses the opportunity to come online, and consumers the opportunity to shop online.
In just one year of operations, Konga.com has laid the foundations of a retail, technology and logistics company, building a system by which buyers and sellers can find each other, providing unprecedented levels of retail convenience, choice and customer satisfaction, the firm said.
Speaking at the unveiling, Chief Operating Officer of Konga.com, Mr. Alex Kamara, said: "The new distribution centre is another critical step towards the company's vision of building a world class online retail business in Nigeria."
He added: "This is all about our customers as they are the reason why we are number one e-Commerce firm in Nigeria today. Logistics is the bedrock of any successful retailer, and the launch marks a turning point in our business and for Nigeria as a whole. With this new distribution centre we are demonstrating our commitment to powering retail business in Nigeria by building a company that Nigerians will be proud to use and associate with around the world. We are also creating new jobs, introducing new skill sets and exposing Nigerians to a new way of life."
According to him, the new centre meets the immediate needs of Konga, and also provides ample scope for expansion. "We are currently using only half the floor space. This setup allows us to optimise efficient operation for our current size but offers the scope and flexibility for very rapid expansion of the operations as needed." The centre, he added, provides a durable platform for the physical operations of the business. "Aligned with our strong technology base and the rapidly growing logistics /Fulfillment operation, we are reinforcing the solid foundations of our eCommerce company. This is all about our customers, Kamara said.
Kamara said the new centre would offer a broader and deeper selection of wares; allow the firm's retail partners the opportunity to have a wider selection through its Marketplace; and would also enable customers the benefit to experience improved service delivery and competitive prices that have always been part of the Konga business.
"As we move forward we will continue to upgrade the facility to allow us to constantly improve our service delivery. We can think of this as a future-proof site," he said. He listed some of the challenges of doing online business in Africa to include weak infrastructure, high human capital, and low consumer awareness among others, but insisted that Konga would not be dissuaded by the challenges, because it had long overcome them.
"We are not misguided about the extent of the challenge. Konga has been winning these battles and achieving significant milestones despite them," he said.