Everlytic will be hosting a workshop for digital marketers, agencies and start-ups to learn more about integrating social media and email marketing.
The Social Inbox Workshops are set to take place in Nairobi, Johannesburg and Cape Town and will include practical examples of how to engage fans and followers through email, one of the highest performing channels for marketing ROI.
"In the past 5 years companies have spent exorbitant amounts of money to increase their social media presence. After all that marketing spend there's a need to measure the ROI. There's value in having 300,000 Facebook fans, but even more so when you can measure what a fan is worth," says Brand Manager, Warren Cornelius. The workshop speaks to the importance of online multichannel integration and why social media and email marketing should be highly integrated. With that in mind, the key focus will be on strategies that create truly meaningful and sustained engagement while measuring the return on marketing spend.
The workshop will also look at SMS marketing and how this channel amplifies customer engagement. "If people are loyal to your brand and have followed you on Twitter or liked your Facebook page, there's a good chance they'd agree to subscribing to your mailing lists. We're offering a learning experience on how to easily achieve this," adds Cornelius.
Everlytic is a web based communication platform for email, mobile and social. Every day, hundreds of top African and international brands use the software to send millions of emails to their customers and readers. The company has partnered with Kenyan institutions of excellence that share synergies and Everlytic's vision for tech. Helping Everlytic further their reach and bring the Social Inbox workshop to Kenya at no cost to delegates is the Chartered Institute of Marketing, the Marketing Society of Kenya, iHub, Nailab, CIO East Africa and HumanIPO.
The Social Inbox marks Everlytic's debut event in the region where Everlytic Business Developer for Africa, Lydia Byarugaba will present the workshop in Nairobi. "The workshop is perfectly suited for Kenyan based marketing practitioners, digital agencies and start-ups simply because Kenyan consumers have a clear preference for mobile and social media as a communication channel." says Byarugaba.