Volatility in the market occasioned by rising cost of production and increased taxes has triggered the rethinking of Mumias Sugar Company product portfolio through investing in bottled water.
The company launched the Mumias Sprinkles with chief executive Peter Kebati saying the broadening of product range will help to cushion from volatility presented by the current market forces which he termed unpredictable.
"For example 16 per cent VAT has impacted on cane transportation as we have to pay a percentage, but to deal with volatility, we have launched Mumias Sprinkles drinking water which is available in 300ml, 500ml, and 1 litre bottles," Kebati said.
The Mumias Sprinkles was introduced a year ago. Apart from sugar production, Mumias has also invested in electricity production as well as ethanol distillery.