BACARDI Limited, the largest privately-held spirits company in the world officially set up a representative management office in Nairobi as it seeks to grow the presence of its brands in emerging markets across East Africa such as Kenya, Tanzania, Uganda and Ethiopia.
The continuous growth of various sectors in Kenya, such as wholesale, retail and the service industry, has had an impact in an increased uptake by the middle class who are ready to consume premium brands available in the market.
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