According to Maven Agency, the companies that show the greatest increase in footprint, market share and sales figures are those that have invested in a carefully conceived online marketing strategy.
"It is important to emphasise the need for suitable and sustained business branding," says Morgan Goddard, co-founder and head of digital strategy at Maven Agency. "By employing the services of design specialists who can immerse themselves in the vision of their clients and build a brand that best identifies this vision, companies will soon reap tangible benefits."
...
AllAfrica Subscription Content
You must be an allAfrica.com subscriber for full access to certain content.
You have selected an article from the AllAfrica archive, which requires a subscription. You can subscribe by visiting our subscription page. Or for more information about becoming a subscriber, you can read our subscription and contribution overview.
For information about our premium subscription services:
You can also freely access - without a subscription - hundreds of today's top Africa stories and thousands of recent news articles from our home page »
Already a subscriber? Sign in for full access to article