Nigeria: Adisa - Nothing Should Stop AD Practitioners From Competing Internationally

27 November 2013
interview

The Managing Director, Noah's Ark Communications Limited, Mr. Lanre Adisa, whose agency emerged the first creative agency in Nigeria to be recognised by Cannes Lions recently, took Raheem Akingbolu through the values that have catapulted his company and the need for local agencies to always strive towards international standards. Excerpts:

Impact of Technology I have said this severally in a few public fora that the advent of the computer unfortunately for our industry is a disservice. And if we look at it carefully, there is nothing wrong with technology but many people in this part of the world tend to abuse its usefulness. We must be in control of the tools; the tools must not control us.

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