Daily Maverick (Johannesburg)

South Africa: The Economy of Cricket - BCCI Want Their Cake and to Eat It Too

analysis

The BCCI have asked for a bigger slice of the ICC revenue pie because they make the pie and provide essential ingredients. In a utopian world, it makes little sense; economically, though, it's an entirely fair demand.

While much focus will be on how the BCCI are flexing their financial muscle yet again, the greater picture should not be ignored: cricket's need for a parallel and independent economy.

Just a few days before South Africa and India are set to lock horns on the field, the Board of Control for Cricket in India has, once again, made headlines. If you were to conspiracy theories, you'd suggest that this was just another way of unsettling the tour and taking attention away from the cricket. But that would be foolish and conspiracy theories generally belong in deep enclaves on the internet.

The BCCI are now asking for a larger share of the ICC's profits simply because, when it comes to generating broadcasting revenue at ICC tournaments, the BCCI's market contribution is massive. With perked up eyebrows and a whole lot of snide mutterings, this news has been greeted as expected: shame on the BCCI. It's not a BCCI-only problem...

Ads by Google

Copyright © 2013 Daily Maverick. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.