Daily Maverick (Johannesburg)

South Africa: The Economy of Cricket - BCCI Want Their Cake and to Eat It Too


The BCCI have asked for a bigger slice of the ICC revenue pie because they make the pie and provide essential ingredients. In a utopian world, it makes little sense; economically, though, it's an entirely fair demand.

While much focus will be on how the BCCI are flexing their financial muscle yet again, the greater picture should not be ignored: cricket's need for a parallel and independent economy.

Just a few days before South Africa and India are set to lock horns on the field, the Board of Control for Cricket in India has, once again, made headlines. If you were to conspiracy theories, you'd suggest that this was just another way of unsettling the tour and taking attention away from the cricket. But that would be foolish and conspiracy theories generally belong in deep enclaves on the internet.

The BCCI are now asking for a larger share of the ICC's profits simply because, when it comes to generating broadcasting revenue at ICC tournaments, the BCCI's market contribution is massive. With perked up eyebrows and a whole lot of snide mutterings, this news has been greeted as expected: shame on the BCCI. It's not a BCCI-only problem...

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