So far this year, Zambia has spent US$24 million on malaria control. Because of its commitment to battling the disease, Zambia was chosen to host the pilot project of the Power of One campaign promoted by the NGO Malaria No More.
The goal is to deliver three million malaria tests and treatments in the country for children under five by 2015.
For each dollar donated, the campaign will provide one malaria test and one set of treatment.
Donors from all over the world are expected to contribute to the campaign, but, given the small sum required for each donation, Malaria No More anticipates that people from developing countries will take part too.
The campaign accepts donations made through mobile phones and so hopes to benefit from the massive penetration of mobile technology in Africa.