CIO East Africa (Nairobi)

Kenya: Pesamob to Deepen Financial Services Access to Family Bank Customers

Family Bank, has launched a mobile phone based virtual bank, dubbed PESAMOB to deepen their financial services access by easing account opening and operation processes to their customers.

PESAMOB will run on Family Bank's PesaPap! Platform and will provide a full suite of banking services allowing its account holders to deposit cash, transfer, withdraw over ATM locations and access micro loan facilities conveniently. Customers will also get their salary processing done and pay County fees such as licenses, rates and rents.

The new PESAMOB virtual bank is expected to revolutionalise the local banking sector by bridging conventional banking barriers and is also out to target and foster financial inclusivity to more than 3million Small and Medium traders alongside unbanked mobile subscribers, Speaking during the launch of PESAMOB, Family Bank Chief Executive Officer Peter Munyiri, said the Virtual Bank, is, designed to provide affordable differentiated services from conventional mobile banking solutions.

The launch of PESAMOB, Munyiri further acknowledged has been inspired by the growing consumer adoption of mobile phone based financial services. Industry statistics released earlier this year, he noted, had confirmed that the number of active mobile phone financial services users (11.5 million) had more than doubled the number (5.4 million) of active bank account holders in the local banking sector.

In tandem with the growth, the use of mobile phone financial services, he pointed out had also doubled from 28% in 2009 to 62% in 2013, justifying the need for a fully-fledged virtual bank.

"At Family Bank, we are actively moving to change the local banking conventions as we know them by introducing such a groundbreaking banking solution as PESAMOB," Munyiri said. And Added: "Besides boosting the national Financial inclusion goals, PESAMOB gives you the freedom to access loans, transact and save your cash without ever having to visit a physical banking hall."

During the launch event presided over by Central Bank of Kenya Governor Prof NjugunaNdung'u, the Family Bank boss explained that PESAMOB account holders will enjoy exclusive standard feature services such as MPESA money transfer, Airtime Purchase, Bill Payments, Balance Enquiry and provision of Mini Statements.

To enjoy the PESAMOB Virtual Bank Services, Munyiri explained that potential account holders will only need to Dial *325# from their mobile phones and follow simple prompts allowing them to activate their secure personal Virtual bank accounts.

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