CAJ News Agency (Johannesburg)

Nigeria: Time Tell Clinches UK Contract

Lagos — TIME Tell Nigeria, the local firm, has sealed a deal with two British companies to market their products locally and other West African countries.

The deal has been clinched with Grant of London and Fruit of the Loom.

The deal with the two international brands is expected to fill any existing gap of quality of wrist watches and fashion materials already existing in the Nigerian market.

Speaking on the deal, Managing Director, Time Tell Nigeria, Uju Abdul Kadir, said the decision to bring the two brands to Nigeria and other West African countries was because of the scarcity of such quality brands in the market.

“Nigerians are quality conscious people, but with the influx of low quality brands, people go the extra mile of travelling abroad to get quality brands. It has therefore become imperative to introduce an outlet in Nigeria where consumers can purchase quality brands with confidence,” said AbdulKadir.

He said that Fruit of the Loom has been a major player in the apparel manufacturing business since 1851, delivering quality and value to its target market.

AbdulKadir noted the company is a global manufacturer of quality products including under wears, t-shirts, sweat shirts, socks and thermals among others.

Grant of London, the company owned by well- known gift industry businessman Michael Grant is an international dealer of wrist watches.

She also added that these brands were targeted at every segment of consumers.

On the plans of extension, AbdulKadir said that an outlet had already been opened in Ibadan and plans were in place to ensure that other outlets were opened at other parts of Nigeria and West Africa.

“Time Nigeria is keen to providing quality and value to Nigerians. With our good interpersonal relationship, we are posed to provide excellent customer service,” she said.

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