Managing Director of Nigeria Leadership Initiative, Mr. Yinka Oyinlola, spoke with Raheem Akingbolu on the need for Nigerian leaders to see themselves as catalysts of rebranding project Nigeria
Efforts to Rebrand Nigeria Branding or rebranding must be total for it to be effective. For instance, when you are changing the face of a company or a brand, the ideals of the brand must be shared by its handlers. From conceptualisation point to implementation, down to logo and colour, all the people who believe in the brand must key into those attributes. In brand building, the number one step is first to have the product with its unique qualities.
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