In preparation for the 2014 World Cup holding in Samba land, Brazil, MultiChoice, owners of Nigeria's leading pay TV, DSTV recently rolled out a promo tagged "The Samba Promo", as a way of paying back to its loyal subscribers in the country. In the promo, about 60 DSTV subscribers nationwide are expected to qualify for a free to and fro trip to Brazil. Arrangement has been concluded by MultiChoice to make these winners have a fun and wholesome experience of latest DSTV channel studios, while the fiesta lasts.
In this interview with Mr. Olalekan Ismail, Regional Manager, North, MultiChoice Nigeria; he speaks on the decision to take the 60 lucky winners to Brazil, the significance of trip, the 20th anniversary of MultiChoice in Nigeria, ways it had impacted into the lives of Nigerians, challenges and the innovations to expect in 2014.
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