Nigerian Television Authority (NTA), Silverbird Television (STV) and Brila FM have been appointed as the lead broadcast partners in Nigeria for the 2014 FIFA World Cup by Optima Sports Management International (OSMI). OSMI is the rights owner of the exclusive Free TV media rights for the 2014 FIFA World Cup and other FIFA events in the Nigerian territory. The media rights include TV, radio and mobile.
Speaking at the OSMI Sponsors Dinner held in Lagos, Mr. Rotimi Pedro, CEO, OSMI, said the choice of the stations was due to their pedigree, coverage and wide experience in similar global sports events. He said: "Our vision as a company is to make premium sports programmes available to the majority of Nigerians without paying for them. The forthcoming World Cup will not be an exception. It doesn't matter where an average Nigerian lives, we plan to make the World Cup transmission available to him.
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