Tanzania Daily News (Dar es Salaam)

Tanzania: Tigo Promotion Earns Company 10 Percent Increase in Subscribers

TIGO Tanzania has obtained a 10 per cent increase in the number of its mobile money subscribers in the first week of its 'Dance for joy when you win cash with Tigopesa' promotion.

The company's Promotions Coordinator, Ms Mary Rutha announced that after its first draw this week, a total of 270 people happily walked away with cash prizes worth 90m/-.

"At Tigo we continuously strive to be a company that exceeds the expectations of its customers. This promotion aims at doing just that, to create excitement during this festive season as well as enrich the lives of Tanzanians through the cash prizes," she said.

Ms Rutha said that the lucky winners included 20 people who walked away with 2m/- each and 250 others who pocketed 200,000/- each from the company.

The promotions coordinator said that the winners were part of thousands of others expected to benefit from the two-month long campaign that ends mid February 2014 during which cash prizes worth 1.1bn/- will be cashed out by the phone company.

"It is for this reason that we continue to call upon Tigo customers to make as many Tigopesa transactions as they can during the remaining period of the promotion to stand a better chance of becoming winners," she said.

Ms Rutha explained that the company uses a random function system that is automated and that with the help of the Tanzania Gaming Board and other witnesses, the draw was able to be conducted freely and fairly.

One of the winners who was represented at the handover ceremony for the 2m/- category, Mr Sebastian Monyo (26), a resident of Tabata in Dar es Salaam said as a person who is employed, he hopes to invest the money and become self employed.

Mr Monyo said that he was naturally thrilled to have won and urged other subscribers to take part in the promotion. "I am still unbelieving.

Before this I had never gotten my hands on 2m/- and I am very happy and thankful to Tigo for blessing me with this opportunity," Ms Jeni Shumbushi of Kijitonyama in Dar es Salaam said.

She said that it was amazing that it was only out of her buying airtime that she was able to win the 2m/-, adding that from her entrepreneurial skills, she plans on investing the money.

These are monthly cash prizes of 10m/- to be won by 10 winners each, weekly cash prizes of 2m/- for 20 winners each and daily cash prizes of 200,000/- for 50 winners each, according to the promotions coordinator.

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