Premium Times (Abuja)

Nigeria: Top Social Media Networks That May Dominate 2014

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LinkedIn

Still holding steady as the number one social networking site for professionals with 238 million users, LinkedIn is not just sitting on its heels. With the launch of its Influencers program, LinkedIn is positioning itself as not only another networking site, but as one of the largest sources of content creation and curation for professionals.

As it grows and attracts even more users, the advantages of being "linked in" will become enormous for B2B (business-to-business) marketers.

Foursquare will decline sharply

With stale traffic numbers, and significant difficulties raising capital in 2013, Foursquare continues to struggle its way towards 2014.

With other social networks like Facebook, Instagram, and Twitter offering location-based features, it seems like only a matter of time before Foursquare folds and their users are absorbed into these other networks.

Facebook and Twitter

The two giants show no signs of imminent decline, but how they innovate to keep up with the growth of Google+ as well as image and video-based networks would be something to watch out for.

Facebook turns 10 in 2014 (has really been that long?); they will continue to focus efforts on mobile, and on offering advertisers opportunities to better target their ads. And while Twitter continues to be the golden child amongst B2B marketers, one is curious to see if and how the rise of Google+ would impact its market share.

While most business owners are aware of the necessity of having a social media strategy, PREMIUM TIMES believes 2014 will be the year where a majority would finally understand the necessity of committing the necessary time and resources to their social media efforts

Which social networking sites do you think we should be watching? Which do you think are on their way out? Share your views below.

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