16 January 2014

Nigeria: NFF Appoints Hotsports Official Media (Non-Match) Partner

Nigeria's leading sports properties management and production company, HotSports Nigeria Limited, has secured rights as the Official Media (non-match) Partner of the Nigeria Football Federation (NFF). This was announced at a joint Press Conference addressed by the NFF and HotSports in Lagos Wednesday.

With its new status as the Official Media (non-match) Partner of the NFF, HotSports is at liberty to be at every of the Nigeria national football teams event to film and observe activities within the camp of the various teams as they prepare for competitions all over the world without interfering with the job of the technical staff of NFF and the players.

According to the CEO of HotSports, Taye Ige, this initiative was informed by the desire to provide richer programme offering on television to football fans and bridge the gap between super stars and their fans. With this, he explained, a whole new window has been created for the supporters of the different Nigeria's national football teams who view HotSports' programmes on television to become integrated in the daily lives of the players by allowing them insight into the world of the Nigerian stars.

Ige said "HotSports will be there when the players wake up in the camp, have their meals, train, during tactical sessions, warm up and moments before games. With this development, fans are offered the opportunity to feel part of the process as they also share in the success of the teams. Beginning with FIFA Brazil 2014 World Cup, exciting times await football fans as they would have access to details of activities of players in camp as they prepare for different tournaments."

Ige maintained that the partnership which spans 3 years would deliver enormous benefits not only to football fans but all the parties involved, including the country's football.

General Secretary of the Nigeria Football Federation (NFF), Musa Amadu, represented by, Assistant Director (Media) of the NFF, Ademola Olajire, commended HotSports for the laudable initiative. He said the company was granted the exclusive rights because of its pedigree. "It is a partnership that we are convinced will add value to the country's football," Amadu said.

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