CIO East Africa (Nairobi)

18 January 2014

Kenya: Multichoice, Equity Partner to Offer Decoder Financing

MultiChoice has partnered with Equity Bank, to boost set box uptake locally ahead of the Government-led analogue signal switch-off.

The partnership is expected to enable Kenyans with no decoders - either GOtv or DStv - to switch from analogue to digital transmission more flexibly through the financing scheme.

Commenting on the partnership, MultiChoice Kenya GM, Danny Mucira said that as a high quality pay television service in Kenya, MultiChoice has always ensured that it is on the cutting edge of technology, content and service, which has resulted in consistent improvements in our subscribers viewing and enjoyment.

"This timely financing partnership will ensure that Kenyans are able to immediately enjoy the benefits of digital entertainment from our superior brands - both GOtv & DStv - with financial ease," said Mucira.

Equity Bank COO Julius Kipng'etich has acknowledged that the move will go a long way in supporting Kenyans to migrate to the new digital platform and enable them to continue enjoying Television after the cutoff date.

"We are delighted with this partnership, as the country gears to migrate from analogue to digital television platform; we seek to facilitate the acquisition of decoders. Interested customers will go through normal credit vetting where we anticipate to take a short time before the customer acquires his/her devise of choice," noted Kipng'etich.

The two institutions already have a partnership that enables DSTV subcribers to pay for their subcriptions at Equity Bank retail outlets and through EAZZY 247 mobile banking thus giving them convenience through the countrywide Equity Bank infrastructure.

Among the MultiChoice products under the scheme is GOtv currently retailing at Kshs 3, 399 which is inclusive of 2 months free GOtv Plus subscription. An antennae is sold separately at Kshs 1,000.

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