Zewge Jemaneh, left, general manager of Century Promotion Service was enthusiastically showing, Nuredin Mohammed, advisor on trade practice and regulatory affairs for the state minster at the Ministry of Trade .various products presented to visitors of the Addis Shopping Festival , which opened at the Addis Abeba Exhibition Center on Friday, January 17, 2014. The event is believed to contribute for facilitating access to market and business linkages among companies.