Contemporary artiste Juliani has been named the ONE Campaign Agriculture ambassador for his suceessfull work in sensitising the youth to take up farming.
Juliani will be joined by D'Banj in the campaign called 'Do Agric, it Pays', to push political leaders to adopt better policies that will boost productivity, increase incomes and help lift millions of Africans out of extreme poverty.
"What I'm doing is not new. It is advocacy work to get the youth to try out farming. I try to give them an angle to the industry that they have never though of before so that they can see the opportunities available for them in the industry," Juliani told Word Is.
The Bahasha Ya Ocampo star added, "While the youth I have meet have their eyes set in getting jobs and side hustles, i also encourage them to look at how they can provide services that add value to agriculture. The possibilities and opportunities are tremendous that they can pursue."
The 'Do Agric, it Pays' had a kick-off event in Addis Ababa yesterday with campaign champion Benin President Yayi Boni in attendance. Civil society partners at the launch included the Pan African Farmers Association (PAFO), ActionAid International, Acord International, Oxfam and the Alliance for Green Revolution in Africa (AGRA).
Other notable champions include Tanzanian President Jakaya Kikwete and Côte d'Ivoire footballer Yaya Touré.
D'banj said, "There are massive untapped business opportunities in agriculture which could create jobs for millions of Africans on and off the farm. I want Africans to know that farming is not only the foundation of the economy, but also that farming is cool. I believe that, if the needed attention is given to agriculture, we Africans will not only feed ourselves, but also the rest of the world."
"While other African leaders have made statements of goodwill, currently only eight countries have kept their promise to invest 10 per cent of their national budgets in agriculture. It is therefore essential to do more, to go further. Agriculture is not only important, it is also vital. Agriculture pays," said Yaya Touré.