Zimbabwe: WMMI Returns to Original Business Model

30 January 2014
The Herald (Harare)

WILLOWVALE Mazda Motor Industries (WMMI) will soon return to its original business model of assembling different types of cars in an effort to revive its waning fortunes, an official has said. WMMI, which currently assembles Mazda vehicles only, is a joint venture company between the Zimbabwe government through the Industrial Development Corporation (IDC) and two Japanese companies, Mazda Motor Corporation and Itochu Corporation. IDC chief executive officer Mr Mike Ndudzo told the Parliamentary Portfolio Committee on Industry and Trade that WMMI was considering reverting to the business model that it employed when it was established.

When it was established in 1963, WMMI used to assemble any type of car ranging from Toyota, Mitsubishi, Nissan and Peugeot for various clients on contract.

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