31 January 2014

Kenyan Based APP Developers Make Millions Out of Windows and Nokia APP Store

Mobile app developers under the Windows and Nokia platforms are finally making money out of their creations with top Kenyan apps seeing over 5 million downloads to date.

These are apps such as tuvitu which has by developer 5 million downloads with only one year on the app store while most surprising is Shoot Scorpion on the series 40 which in just one quarter has almost clocked 1 million downloads.

According to Nokia's developer engagement, innovation and corporate relations manager Moses Sitati this has been made possible by assisting developers to recognize interest areas for users while at the same time focus on a global user audience.

"When most developers join us many have a local focus with apps mainly meant for the local audience. However with the mentoring that we give them we help them identify areas they can easily monetize and apps that will interest more people," he says.

Sitati says that the Windows app store currently has hundreds of Kenyan apps from about 100 developers who were invited to build apps for Nokia through partnerships with Mlab, universities and independent developers.

He adds that the Nokia apps merchandising and promotions have made it easier to find them in the app store has also increased the downloads.

"We have developers who are making as much as $5000 a month easy through creating their apps for a niche market. We are however noticing a challenge in creation of games up that require more training and higher skill level," he adds.

Normally training for games development takes between 6 and 10 weeks as compared to other apps that takes less than 6 weeks.

Sitati says that the area has a lot of potential with one of the few developers who has been creating such apps making about $600 a day.

Most of this money is received from advertisement revenue while some is made from charging for apps as well as endorsement from various partners.

One such app that has benefitted from endorsement was the Mdundo music app which was made available in all Huawei 4 Africa Windows devices following a partnership between Huawei and the startup.

Above all Nokia's general manager Bruce Howe says apps on Nokia app store will continue to have an edge over others in other platforms as the company continues to encourage high quality apps especially with the company launching more phablets into the market.

"We unlike other platforms are more focused on quality more than the volume. We have about 200,000 apps in the Nokia app store which by no means is a small figure but above all they are all top notch," he says.

A majority of downloads have been from apps targeting Asha devices although a sizeable number is from Lumia devices as well.

Of the most downloaded apps include those that offer news and entertainment while games top the list.

Nokia has partnership with a number of incubation hubs in Nairobi including iHub and M-lab which help it engage developers for critical projects as well as for competitions.

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