South Africa: GWM Sponsorship Ensures Activation Rights At Seven Events

Having partnered with Seed Experiences' 'Vodacom in the City' event in 2013, Great Wall Motors (GWM) will provide five vehicles to further events in 2014.

Arranged by One-eyed Jack (@OneEyedJackSA), an entertainment industry's specialist communications agency, GWM will get activation rights at We Are One Colour Festival, UB40's South African tour, Sowing the Seeds, Rocking the Daisies, Jameson Vic Falls Carnival and two confidential international tours that the agency has up its sleeve - all ideal for a brand wanting to reach an 18-35 audience.

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