South Africa: Turning Crisis Into Opportunity

When soldiers prepare for battle, I would assume that one critical element of their training, apart from getting ready for the actual fighting, is a retreat drill. Their lives could depend on a successful retreat so this exercise has to be done right.

You might be wondering what combat training has to do with public relations. In this case, everything. In the same way that soldiers need to safely and effectively exit a disaster zone with minimal casualties, so do organisations when faced with a crisis on any level.

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