CAJ News Agency (Johannesburg)

21 February 2014

Nigeria: Etisalat Enhances Customer Experience

Lagos — ETISALAT Nigeria, the leading telecommunications company, has stepped up its customer experience innovation with the launch of its top class “Gold Series” experience centre in Lagos.

The company said the-new-state-of-the-art centre located in Victoria Island was designed to enable customers explore and experience the products and services offered by the brand in a highly interactive and exciting environment that stimulates the senses and educates the customer on what is possible with the brand's technology.

It said the new centre showcase the latest high tech 3.75G-enabled devices in addition to the high-resolution interactive displays.

The centre also has an authentic Geek Force bar loaded with “Small bytes & App-etizers” apps menu where customers can ask questions, try out new apps and see how the latest mobile devices can enhance their lives when paired with the right applications.

It also comes with an in-store café.

Speaking at the unveiling of the centre, Enitan Denloye, Director, Brands and Communication, Etisalat Nigeria, said that the new gold series centres encapsulated the essence of Etisalat brand and brings it to life for our customers.

“The retail touch point is a very important “moment-of-truth” area in the telecoms industry. This is a physical centre where our customers come in contact with our innovativeness and get to experience what we mean when we say we are not just a network but an attitude.

"We are taking shopper experience to the next level. Every consumer that walks into any etisalat experience centre would be enmeshed in our world of innovation, quality of service and customer-friendly environment. This is the 0809ja way of life which is better experienced, than explained,” he said.

Charles Ogunwuyi, Director of Retail Sales at Etisalat Nigeria, stated that in putting together the concept, Etisalat wanted to focus on creating a world class experiential environment that made technology more approachable, fun and interactive for our customers.

“Our customers get to see, touch, feel and experience our technology and innovation in action while being guided by very tech savvy retail consultants who can help guide them on the right technology bundle that fits their lifestyle.

"This is definitely a first of its kind in this marketplace and everyone is welcome to come and experience the attitude,” he said.

Ogunwuyi said that Etisalat plans to open two other flagship centres later in Lagos and Abuja.

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