24 February 2014

Tanzania: Twiga Cement Plans New Marketing Strategies

THE Tanzania Portland Cement Company (TPCC) plans to review its marketing strategies to improve distribution and sales of its products in the country and beyond.

TPCC Managing Director Alfonso Rodriguez told a news conference in Dar es Salaam over the weekend that it was aimed at coping up with ever rising competition in the market.

He said that the company organises dinner gala annually during which agents and distributors meet with other members of the firm's staff to share views and experiences.

"Our goal is to improve the performance of our business in the market," he said. He said last year, the firm's market share dropped by 20 per cent.

"We are keen to recover the lost market share," he stressed. He further said that the Dar es Salaam based cement firm saw its net income dwindling by over one third to 19bn/- in the first six months that ended last June in 2013.

Mr Rodriguez underscored that the poor results were attributed to unregulated imports mostly from Pakistan as well as power blues following the collapse of the manufacturer's electric transformer that cut the number of operational mills from five to three.

He noted that the firm's plans to build its own power plant to reduce blues during the production process while boosting the cement production.

Mr Rodriguez applauded the government's move against importation of untaxed cement that is selling cheaply in the market, subjecting the local manufacturers to unfair competition.

TPCC Sales and Marketing Director, Ekwabi Majigo said that the emergence of new manufacturers in the cement industry would make the firm come up with new business strategies in order to remain at the top of strong and giant producers of cement in the country.

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