Leadership (Abuja)

24 February 2014

Nigerian Celebrities With Big Investments

Many Nigerian celebrities have acquired fame and fortune. However, only a few have thought of investing their earnings wisely. In this piece, PATIENCE IVIE IHEJIRIKA takes a look at some of these stars and their investments.

P Square
The Nigerian twin pop sensation, Peter and Paul Okoye, popularly known as P Square, are undoubtedly reckoned the richest artistes in Nigeria in terms of investment. The duo has invested widely and their assets are running into billions of Naira.

P square’s notable investments include a multi million Naira home in San Francisco USA with an estimated cost of N434m in 2013, a private jet in 2012, costing them millions of Naira, a house in Lagos worth N400m, including landed properties in Jos and Port Harcourt. The twins also own Rayfield Hotel and two multi million Naira factories in Jos, where they built a multimillion Naira bakery and sachet water companies for their parents.

The bulk of their earnings come from concerts, endorsements and CDs sales. They are said to have sold above 14 million copies of their CDs since 2005. They won the KORA award for Best Africa Artiste in 2010 with the sum of $1m. Shortly after, they got an endorsement deal with Globacom telecommunications worth N240m. They charge about N4m per show and in 2011, they signed a multimillion Naira deal with Akon Konvict music. The recent American tour of seven cities has also earned them over N300m.
In their garage, the duo has two SUVs, one hummer SUV, truck bus, Toyota Altima among other cars worth millions of Naira.

Don Jazzy
Michael Collins Ajereh, popularly known as Don Jazzy, is the CEO of Mavin records which he founded in 2012 after his split up with his Mo’ Hits partner, Dbanj.
According to a report, Don Jazzy has a black Cadillac Escalade worth N12m, a black Bentley Continental Flying Spur worth N29, 600,000, a black Range Rover Sports worth N9, 600,000 and drives a Porsche 911 Carrera worth N13, 440,000.

Don Jazzy still has his deal with Kanye’s G.O.O.D Music, even though he and D’Banj have parted ways. In August 2013, he became an MTN ambassador signing a lucrative deal together with his brother, D Prince

D Banj
Dapo Daniel Oyebanjo, popularly known as D Banj, is definitely one of Nigeria’s richest celebrities. The dude has tried his hands in some businesses which fetched him a lot of money aside his music. D Banj owns KoKo water, Koko Mansion, Koko Lounge in Lagos and in UK. He recently launched Koko Mobile. He has a number of automobile in his garage including a 32 million Naira Aston Martin Vantage.

The bulk of his earnings come from endorsement deals, record sales and concerts. He has a multimillion Naira deal with Chris Aire and UAC Foods. His endorsement deal with Globacom telecommunications earned him N70m. He collects between N4m to N5m per show. He also has a lucrative deal with Power Fist energy drink and a deal with the makers of Virgin Colour soft drink.

Kate Henshaw
Kate Henshaw is one of the Nollywood actresses who have made it real big. Unlike many others, she has tried her hands in different ventures, including owning a company that specialises in different businesses.

According to a report, she currently owns three buildings and several landed properties scattered all over the country. She is a Glo ambassador and face of Onga. She is said to have earned about N20m between 2008 and 2010.

Genevieve
Nollywood screen goddess, Genevieve Nnaji, launched her clothing line, St. Genevieve, in 2008 which is worth over N20m.

2 face Idibia
Innocent Idibia, popularly known as 2face, is certainly one of Nigeria’s most popular hip hop artistes. He has invested in real estate and stocks and has established an NGO called 2Face Idibia Reach-Out Foundation. 2face had endorsement deals with brands like Guinness and Airtel which earned him N20m and N22m respectively. He is said to be charging between N4m and N5m per show. He was also said to have earned N30m from the producers of Phat Girls movie.

Davido
David Adeleke, known as Davido, has a N140 million house in Lekki, Nigeria. According to a report, he wears a luxurious necklace from Ice Box Jewelers called Jesus Piece which is worth over $20,000. He also wears a diamond-encrusted Rolex wrist watch worth over $25,000 dollars. Cars in his garage include a 2012 Audi Q7, a 2012 Silver Honda Accord, a N6m Chevrolet Camaro and a 2012 model Hyundai Sonata and a Mercedes G55 AMG worth about N30m.

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