WHEN looking at your company's balance sheet, you should be able to tell whether your company is doing well financially or not. The balance sheet gives you insight into the assets the company has, which tell you whether your business has the ability to grow and whether it can make it through the tough times.
There is an asset that has a lot of potential to add to the revenues of the business, this asset helps companies generate revenue and subsequently contribute significantly to a company's future growth, if nurtured well. This asset is called the 'brand'.
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