Namibia: Your Greatest Asset Is Not Always Found On Your Balance Sheet

28 February 2014
opinion

WHEN looking at your company's balance sheet, you should be able to tell whether your company is doing well financially or not. The balance sheet gives you insight into the assets the company has, which tell you whether your business has the ability to grow and whether it can make it through the tough times.

There is an asset that has a lot of potential to add to the revenues of the business, this asset helps companies generate revenue and subsequently contribute significantly to a company's future growth, if nurtured well. This asset is called the 'brand'.

...

AllAfrica publishes around 400 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.