Daily Maverick (Johannesburg)

28 February 2014

South Africa: Kia Cerato Koup - Coupé Without Compromise

analysis

We all know that Korean cars used to be cheap and (some would say) nasty. We also know that that accusation no longer holds true. Most of today's top Korean models cut a fine figure, feel reassuringly well engineered, and also deliver on the dynamic, comfort and safety fronts. The latest addition to Kia's Cerato family is a good case in point.

There is something inherently attractive about a coupé. Perhaps it's the two-door configuration, which tends to allow a certain aerodynamic optimisation of shape and silhouette.

Or could it be that the inherent impracticality of that two door-configuration has allowed the coupé's image to rise above the mundane practicality of the mainstream four-door model it is often based on?

Of course, the inherent desirability of the coupé could also be the result of the motor industry's clever and concerted marketing efforts, which have not managed to make those two-door cars appear more desirable, but have also persuaded pundits to pay more for the privilege.

However, more than any practical or pragmatic aspect, the appeal of a coupé relies on its aesthetic execution. Nobody needs to ask why you drive a coupé (and accept its two-door impracticality)...

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