The Star (Nairobi)

6 March 2014

Kenya: National Bank Wins Rebranding Award

STATE owned National Bank has been honored among one of the world's most effective rebrands in the 2014 REBRAND 100® Global Awards. The award recognises excellence in brand repositioning various brands across the globe.

Last year, National Bank re-branded itself as part of a new strategy aimed at transforming it into one of the top tier banks in the country by 2017 and grow its turnover to Sh31 billion during the same period through growing its balance sheet, expanding its market footprint, managing risks and streamlining costs.

"National Bank is delighted to have won this globally prestigious distinction at the 2014 REBRAND Global Awards," said National Bank managing director Munir Ahmed.

Each year, an international panel of industry experts convenes to jury this annual competition. Their review is of imagery, written summaries, and supporting elements that can include video and physical environments. Winning selections are for executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects.

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