Tonight, Music Copyright Society of Kenya will relaunch a music campaign at Travellers Beach Hotel in Mombasa to get Kenyans to buy legal music dubbed Usikastie Ngoma.
MCSK CEO Maurice Okoth said in a statement, "Music is part of a cycle. At the top of the cycle is the consumer of music. If the consumer of music pays for the music, then the artistes receive their royalties and with this income they then can go and pay for another recording to be made. When another recording is made, we then have another hit song and we as consumers then get more music to enjoy. This campaign calls for Kenyans to be patriotic and continue buying and paying for music thus keeping the cycle going."
The campaign that has also teamed up with regional FM stations will be creating awareness on use of internet on mobile devices to access music.
There will be a concert on Saturday night to further drum up support for the campaign. There will be performances by Collo, Amileena, Sanaipei Tande, Rabbit and Prezzo who will be joined by Coast based stars Marion Shako, Nyota Ndogo and Ally B.