12 March 2014

East Africa: Nairobi Ranked the Most Active Twitter City in East Africa

Nairobi City has been rated as the most active city in East Africa with 123,078 geo-located tweets. This is according to a study by strategic communications agency Portland which aimed to analyze the behavior of Twitter users across Africa.

According to Allan Kamau, head of strategic communications agency Portland, Nairobi, "The African Twittersphere is changing rapidly and transforming the way that Africa communicates with itself and the rest of the world. Our latest research reveals a significantly more sophisticated landscape than we saw just two years ago."

The study also showed that across Africa, South Africa and Egypt are the most active on Twitter, with peaks from Egyptian revolution and the death of global icon Nelson Mandela.

Globally, twitter tracker Topsy.com showed that over six million tweets on Mandela were recorded on 5th December.

Johannesburg took the lead across Africa as the most tweeting town with a record of 344 215 geo-located tweets, followed by Ekurhuleni (264 172) and Cairo (227 509) in the last three months of 2013. Accra, Ghana also recorded the city with the most tweets in the West Africa region.

The study also revealed that English is the most commonly used language followed by French and Arabic, whereby they make up to 75.5% of representation with the rest comprising Zulu, Swahili, Afrikaans, Xhosa and Portuguese.

The most Active days for tweeting are Tuesdays and Fridays with peak volumes at around 2100 hrs.

However, Twitter's abbreviated style of messaging has become increasingly a popular as a way to disseminate news.

Other cities that also topped the list across Africa included Durban in the fourth position with 163019 tweets and Alexandria took the fifth position with over 159 534.

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