13 March 2014

Nigeria: Initiative to Tackle Unemployment Launched

An initiative, tagged Promoting Entrepreneurial Education (PEE), to address the country's current unemployment situation has been unveiled.

A statement said the initiative was unveiled by Cutler Communications at a public discourse tagged "Job Creation: Pathway to Sustainable Economic Growth," held in Lagos.

According to firm's Chief Operating Officer, Laura Oloyede, the initiative would focus on promoting entrepreneurial education especially as the Coordinating Minister of Finance and Minister of Finance, Dr. Ngozi Okonjo-Iweala had called for the involvement of the private sector in entrepreneurship development in the country.

She added: "We believe that tackling the unemployment situation in Nigeria is not about pushing for government to create more jobs; rather we should look for innovative ways to tackle unemployment collectively."

Oloyede said Cutler Communications, an integrated marketing communications agency was working at becoming a bridge between the private sector and the potential entrepreneurs in promoting entrepreneurship through its PEE initiative.

"We believe that the pathway to a sustainable economy is everyone's responsibility. Our duty call therefore, is for people, to embrace entrepreneurship," she added.

The statement explained that at the public discourse, discussants spoke on the need for Nigerians to have a new mindset that government cannot create jobs alone.

The discussants were made up of Director of Business School Netherlands, Nigeria, Lere Baale; Chief Executive Officer of Prima Garnet Africa, Lolu Akinwunmi; and Ituah Ighodalo.

They all stressed that, although, it is government's responsibility to create an enabling environment for job creation, Nigerians must realise that in tackling the current spate of unemployment in the country, individuals need to embrace entrepreneurship.

Baale, who gave a life account of his venture into entrepreneurship after 25 years as a professional urged Nigerians, even those in paid employment, to embrace entrepreneurship.

According to him, while many individuals have risen to the peak of their careers successfully growing multi-billion naira multi-national businesses, many of them have failed to achieve the same feat as entrepreneurs.

On his part, Ighodalo called on Nigerians to begin to identify opportunities available in "our prevailing problems and proffer solutions as entrepreneurs."


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