South Africa: Monsanto Forced to Withdraw Unsubstantiated Advertising Claims On Benefits of GM Crops-Advertising Standards Authority of South Africa

press release

Gauteng — The Advertising Standards Authority (ASA) of South Africa has today ordered Monsanto to withdraw its advertisement on Radio 702 with immediate effect, wherein Monsanto claims the benefits of GM crops.

According to ASA, Monsanto's claims were found to be unsubstantiated.

The African Centre for Biosafety (ACB) lodged a complaint to the ASA following an advertisement on Radio 702 by Monsanto wherein Monsanto claims that GM crops “enable us to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.” The ACB was supported in its complaint by Ms Judith Taylor from Earthlife Africa.

Monsanto was given an opportunity by ASA to respond to the ACB's complaint but was according to the ASA, only able to provide the ASA with links to documents on its website but was unable to provide, as it is required to in terms of South African law governing advertising, inputs from an independent and credible expert confirming the various studies that Monsanto relied upon showing the ostensible benefits of GM crops.

“We are elated with this decision. Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert in the matter of GM Food/M Wells/ 8739 (18 June 2007) regarding its claims of the so called benefits of GM crops. However, it appears Monsanto does not have much regard for South African law as it is hell bent on disseminating false information to the South African public, “ said Mariam Mayet, Executive Director of the ACB.

The ASA has warned Monsanto that “it should ensure that it holds proper substantiation for its advertising claims” or risk attracting further sanctions.

Ads by Google

Copyright © 2014 The African Centre for Biosafety. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.