CIO East Africa (Nairobi)

Kenya: New Infinix Smartphone to Be Sold From Safaricom Outlets

Infinix Mobility and Safaricom have partnered to launch a new smartphone in the Kenyan market which will retail at Kshs 30,000 and comes with 500MB worth of data upon purchase as an incentive.

The new device, Alpha Marvel Smartphone, will be available in all Safaricom retail shops across the country.

Running on Google's Android 4.2.1 Jelly bean, Alpha Marvel will also provide premier user and gaming experience driven by Quad core 1.5 GHz processor with 4GB plus 1GB memory. The new device is also equipped with a 13MP camera and a 5MP front facing camera and also comes with a 5.7 inch screen. The phone comes with a new feature called the Smile shot feature which automatically captures the best emotions while taking photos. When the smile shutter is activated, the phone takes pictures when you smile and it's great for capturing spontaneous and natural smiles.

Jean Sebastien Coste, business director, Infinix Mobility said: "This is a digitally innovative market with respect to mobile and internet solutions and we expect that our foray into the Kenyan Market with an appetite for quality smartphones will yield high results."

Kenya has in the recent past been named as a leading market for smartphones in Sub Saharan Africa with over 100,000 sales of mobile phones being recorded on a monthly basis. With such a positive growth the of smartphone usage the market is expected to double in the next two years in Kenya and the rest of Africa. The increase has been brought about by the growing middle class people that has increased the uptake of smartphones.

Infinix will also be rolling out a consumer focused campaign called "Dream Big" where consumers will have their wildest dreams come true through purchasing the new Alpha Marvel Smartphone. Consumers will as well stand a chance to win a trip to Brazil for the World Cup matches to be held later.

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