Innovative activation by Tracker is enabling 600 Cape Epic rider teams to be live tracked on the 8-day stage race from 23-30 March 2014. The technology will also allow friends and family to track the exact location of the riders at any stage.
Tracker Business deployed specially developed lightweight tracking devices that deliver live rider information, such as speed and location. Described as the first of its kind, it triggers notifications at specific geo-fenced areas on the route, to let race organisers know when riders pass a specific point. Using a secure API, the Absa Cape Epic was able to tap in to Tracker's live tracking to not only show the live tracking of any rider team anywhere along the route on their website, but also to allow the Cape Epic to post location and event updates to participants' Twitter and Facebook profiles.
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