South Africa: Big Data Is Here. And Gone

analysis

Big data is driving us to a tipping point. Tablets and smart phones have created high expectations and demands to access data where ever we are and in real time. Smartphone apps are the biggest data generators at the moment. Consumers of the future are always on, willing to share data and acceptance to communicate with digital channels. How you utilise big data platforms to interact with consumers will determine your business success in the future.

Big data isn't it

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