South Africa: Using Mobile Keywords in Marketing

Mobile keywords are a powerful and essential tool in building a successful mobile marketing campaign.

Mobile keywords enable two-way messaging, offering an excellent way for you to engage with your current customer base and entice new customers to opt in to your marketing messages. Once a customer opts in to one of your marketing campaigns, they are permanently added to your database for future promotions and advertising. Your aim is to ensure responding to your opt in keyword is quick, easy and error-free, resulting in prospective subscribers. Ensure the keyword is short (one word preferably), simple, punchy and free of special characters to avoid any ambiguity.

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