CIO East Africa (Nairobi)

11 April 2014

Kenya: Startimes Effects a 25 Percent Drop On Monthly Subscriptions

Pay Television Company StarTimes Media has slashed the cost of its top Premium television bouquet with access to over 76 local and international channels to just Ksh 1,499 per month from 1,999 reflecting a 25% saving for subscribers access to the Unique Bouquet ahead of the Easter celebrations.

The Company will also smother its subscribers with an early Easter gift that will encompass access to 13 Premium Pay Television channels at no cost for seven consecutive days.

StarTimes subscribers will from the 11th to 17th April be able to enjoy exclusive entertainment an offer extended to both online and offline subscribers.

Speaking on this development, StarTimes Vice President for marketing Mr. Hans Han noted the brand's focus to remain the most affordable pay television service key in achieving the mission to ensure the majority if not all Kenyans have access to digital television service.

"We remain committed to making our services the most affordable while progressively enriching our programming through a variety of channel offering key in meeting the diverse viewing tastes of the Kenyan public. The Unique bouquet which has access to over 76 premium channels will now retail at just Ksh 1,499 coupled by the open week is geared towards appreciating our loyal subscribers", Noted Mr. Hans.

The exclusive channels that will be available during the open week will include Star Novella E1 (Series), Star Triple P (Music), Star one (Movies), Star Africa 2 (Movies and Series), Fox news, Setanta Africa (Sports), NBA TV (Sport), Star Movies 1+2, Star Series E1 (Series), Star Plus (Drama), Star Gold (Movies), Bloomberg (News), JimJam (Kids) are new and limited to the StarTimes Pay Television platform.

The package is a collation of some of the finest programing available from each of the StarTimes bouquets which will also feature StarTimes self-produced channels a majority of which are international channels enjoyed by StarTimes subscribers across the globe. "We remain committed to provide our subscribers with unsurpassed entertainment content at pocket friendly subscription rates. We seek to not only provide digital television service but also have a special treat for Kenyans for their continuous support to the brand", noted Mr. Hans.

The open week will see both the Pay Television and the Free to Air StarTimes subscribers enjoy unlimited access with those already active accessing an additional array of channel offering while those currently disconnected getting an opportunity to enjoy the offering at no cost over the same period.

"We aim to provide our customers with an opportunity to enjoy upgraded content as we progressively enrich our offering to our Kenyan subscribers. From as low as Ksh. 499 after the open week, our subscribers will be in a position to enjoy these and our other array of over 70 channels", observed Mr. Hans.

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