12 April 2014

Zimbabwe: Telecel Unveils New Pre-Paid Service Platform

ZIMBABWE'S second largest mobile telecommunication company by subscribers, Telecel on Friday launched a new pre-paid service platform called Telecel Go which removes boundaries between networks and reduces the cost of calls across all networks significantly below the regulatory standard charge.

Commenting on the product, Senior Marketing Manager Clever Isaya said all calls were charged per second, giving customers the maximum convenience and the best guaranteed rate.

Data and SMS charges, at 11 cents and 9 cents respectively, are the same for both plans.

Charges can be further reduced through purchasing voice bundles and SMS bundles, which can be used across all networks.

Data bundles and international voice bundles can also be purchased. This is done through dialing the normal short codes.

"We are excited to be able to offer our subscribers the lowest tariffs for mobile calls on the market and to have been able to break out of the straightjacket of standard charges and of restricting the benefits of low cost calls to calls on our own network.

"Our pre-paid subscribers can now make calls to anyone on any network at the same lowest guaranteed rate," he said.

There is a choice of two plans. Telecel Go Juic'r, which provides a standard low rate of 15 cents per minute to all networks no matter when you call, and Telecel Go Flexi, which has per minute charges of 19 cents, 11 cents and 9 cents to all networks, depending on whether you make your call during the day or at night.

Telecel Chief Commercial Officer Ashraf Elguindy said the plans are created to cater for different customer needs mainly to add value, choice and freedom.

"We do not need to force the client to remember peak time and off peak time tariffs. Neither should we give various clients a blanket cover charge. Telecel go puts a unified service offering a total 57% discount and adds convenience to the subscriber," he said.

Elguindy said the rates were set in consultation with regulator POTRAZ and negotiations are ongoing with the regulator to make the service permanent.

He said investment on the platform will give value to both shareholders and customers and will see the subscriber base growing.

Elguindy said Telecel's market share is currently at 30% but the is product is expected to impact the share upwards as subscribers seek value.

Isaya said Telecel is known for reducing charges and making services ever more affordable for its subscribers and has done this in the past through various promotions, which have made it possible for subscribers to make calls at below the standard charge set by POTRAZ.

"Generally, such promotions have reduced the cost of Telecel-to-Telecel calls. With Telecel Go, Telecel has become the first network to voluntarily reduce its tariffs to below the standard charge set by the regulator, and has become the first network to apply this reduced rate across all networks allowing its customers to enjoy the benefit on all calls and messages," he said.

Existing Telecel prepaid users can join the new plans by simply dialling *737# and choose the package of their choice.

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