Daily Maverick (Johannesburg)

South Africa: SABC's Non-Flighting of the DA Ad - Wrong, but Not Surprising

analysis

An election campaign advertisement by the Democratic Alliance. South Africa has had some great leaders who have taken South Africa forward. But ... ( Resource: ANC Ayisafani - DA TV Advertisement

Scandals, tragedies and controversies during President Jacob Zuma's administration have given opposition parties much to campaign on. The Democratic Alliance (DA) has taken the baton and through Nkandla, Marikana and unemployment, blamed the ANC for the South Africa's ills. Not everyone, however, is happy with their advertising strategy. First, the ANC took the party to court telling voters that Zuma "stole". The SABC has since decided to pull a DA advertisement it claims could incite violence. It appears that, just months after the negative Public Protector's report, the public broadcaster is exposing itself, more than Thuli Madonsela ever could.

The DA advert is slick. Gauteng poster boy Mmusi Maimane stands in front of a bathroom sink, looking into the mirror, discussing the ANC with himself. "So they say they have taken South Africa forward," he says, acknowledging the party's past leaders. "But since 2008 we have seen President Jacob Zuma's ANC, an ANC that is corrupt, an ANC for the connected few. It's an ANC that is taking us backwards. Two hundred million rands spent on upgrading the president's private house."

Watch: The DA ad SABC would not air

The frame cuts between Maimane looking in the...

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