A local taxi service Chap Chap has said it will launch its mobile application in the second quarter of 2014 to compete with other players already in the sector and to reap from the growth witnessed in Kenya.
The market has already seen a number of companies in the transport front release apps including Easy Taxi and Uber with ZapaCab also expected to venture soon as part of its expansion from South Africa.
Already working is the Easy Taxi app that currently serves users in Nairobi's Kilimani and Westlands areas.
Chap Chap says it aims to create a niche in this market by providing local solutions and building a product that is suited to the Kenyan market.
"Yes, the space is crowded and a couple of big players have ear marked the territory. Some have already setup shop and talks of big budgets and aggressive tactics are all over the space.We are not deterred because what we are offering is a local product providing local solutions," writes the founders on their Tumblr page.
The company says its app will act more as a solid transport utility service as opposed from the existing taxi booking app.
"We are in the business of providing compelling experiences to our customers coupled with "tree-huggingly" good customer service as well as exceptional value to our partners," says the company in a Facebook post. The company has in the meantime launched its landing page with a call for interested drivers to sign up for its partnership program.