DEMO Africa the launch pad for products and innovations for startups in the continent has announced the addition of 12 new categories as it seeks to be more inclusive and provide a wider and a level playing field.
The platform founded by the U.S. State Department, Global Entrepreneurship Week, Microsoft, Venture Capital for Africa, Nokia, InfoDEV, African Development Bank among others in 2012 has included agriculture, Health, Education, Manufacturing, Retail in the new categories.
Others include: Media and Entertainment, Communication, Transport and Logistics, Energy, Finance and Banking, Water and Sanitation and Waste Management and Recycling.
Speaking during the announcement executive producer for DEMO Africa Harry Hare says the new categories are more reflective of the needs in Africa and expressed optimism that Africa gaps will be better filled within the new fields.
"The new fields are reflective of the diverse African economy and we believe that the categories will enable startups playing in these fields to feel more represented," he said.
Submissions to launch on the DEMO stage are currently ongoing through with the application window set to close on 15th June 2014.
Other partners at the event include: the U.S. Agency for International Development, DEMO, Startup Weekend, Appfrica, Business Action for Africa, Business Fights Poverty, and Venture Hive.
Demo Africa says it has engaged critical media persons continue to pledge their support for the upcoming event as more applicants submit their projects and as it seeks to achieve even greater results.
The DEMO Africa event will be happening in Lagos between 22nd and 26th September 2014 will be hosted in collaboration with the Nigeria Federal Ministry of ICT, the LIONS@FRICA Partnership, VC4Africa, and Nigeria's National Information Technology Development Agency (NITDA).
At the event the best forty start-ups will have a chance to launch their products to an ecosystem of VCs, investors, tech acquisition specialists, IT buyers and media from across the region and around the globe.