Pay television provider MultiChoice Kenya which owns GO TV has launched the Go Card to be used by owners of digital television sets to access its services without the need of a set top box decoder.
The GOcard that was launched last evening is an addition to the company's offerings that also include satellite television, digital terrestrial television and gadgets such as the walker and mobile phones.
Speaking at the event DSTV Kenya managing director Danny Mucira said the launch is a continuation of the company's focus on innovation and dynamism.
"We arrived in Kenya over 20 years ago and we have over time shaped the pay television space. The GOcard is another step in ensuring that customers wishing to consume content can access it in more ways," he said.
The GOcard is a mini decoder which is plugged in on the common interface (CI) slot and will be compatible with certain digital television sets in the market.
GO TV managing director Felix Kyengo says the launch of this new device is a progression in digital migration from the initial phase where manufacturers were trying to keep cost of migration as low as possible for customers still using digital sets.
"Our philosophy is to remain innovative in order to continue to deliver the best possible digital television to Kenyans and to keep them at the cutting edge of the move to digital television. GOTV delivers a selection of the best and exciting international channels as well as great African content in crystal clear picture and sound quality, making it the home of great entertainment," says Felix Kyengo.
The card which is in partnership with Neotion will come with a 2 month subscription and a UHF antenna at a cost of Kshs. 3499 while without an antenna it will cost Kshs.2500.
"This is a perfect solution for anyone looking to buy a new TV and at the same time looking to subscribe to GOTV for great family entertainment," concludes Kyengo.