Capital FM (Nairobi)

16 April 2014

Kenya: Customer Goodies in Nakumatt Easter Promotion

Nairobi — Nakumatt Holdings in conjunction with Turkish Airlines and Visa have kicked off a number of prize filled Easter Customer reward programmes.

The programmes are geared at ramping up the festive season sales while spreading the Easter Cheer by rewarding loyal customers.

Nakumatt Holdings Regional Operations and Strategy Director, Thiagarajan Ramamurthy said the retailer will be investing more than Sh10 million to roll out the customer reward programmes.

Customers shopping for Sh1,500 and above also stand a chance to win one of the 10 available trips to Istanbul, Turkey courtesy of the Turkish Airlines.

Fresh from its recent naming as the CAPA Airline of the Year at the 11th annual CAPA Aviation Awards for Excellence in Amsterdam, Turkish Airlines has established itself as a formidable competitor in a geographic region that boasts many of the world's leading airlines.

The airline has created the world's largest international network and now reaches nearly 200 destinations from its powerful hub in Istanbul.

With the ongoing modest fall on the overall national rate of inflation, which now stands at 6.27pc as at the end of March, Nakumatt Holdings, is projecting a positive sales drive this festive season across its branch network.

"The Easter festive season is here with us and we are glad to be partnering with Turkish Airlines and Visa, to reward our mutual customers for their loyalty," Ramamurthy confirmed.

And added: "These customer reward programmes, are also geared at fostering joint partnerships amongst our suppliers for our customers benefit."

As part of the partnership with Visa, Nakumatt customers who settle their shopping bills worth Sh3,000 and above using their Visa cards stand a chance to win a trip to Brazil to watch the World Cup Final.

Earlier this year, FIFA and Visa, announced the extension of their relationship until 2022.

As a top-level FIFA Partner, this extension secures Visa's global marketing rights and product category exclusivity for the 2018 FIFA World Cup Russia™, the 2022 FIFA World Cup Qatar™ and more than 40 FIFA events scheduled throughout the time period, including the FIFA Women's World Cup™ and the FIFA U-20 World Cup.

Through the relationship, Visa can expand its impact with financial institutions, clients, account holders and fans. Visa also works to strengthen FIFA host markets and other communities by providing more access and education to electronic payments, creating more pathways for people to enter the formal financial system and improving financial literacy.

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