Africa: Focus On Disability - Great Design Has Universal Appeal

22 April 2014

A new watch - the Bradley Timepiece - designed for blind people has been nominated for a Design of the Year award at the Design Museum, United Kingdom.

According to a BBC report, demand for the watch from sighted people has exceeded demand from blind people because of its attractive design and functionality. Its designer estimates that 98 per cent of orders are from sighted people.

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