analysisBy Antoinette Muller
Early IPL numbers show that it is booming despite the controversy that has surrounded the tournament and the BCCI's chief executive. Sell-out stadiums in the UAE, a boom in online viewership and millions of online followers all contribute towards a very big brand. But it's time for the brand to accept the responsibility that comes with such great power.
There is something to be said for the ability of the Indian Premier League to be on course for one of its most successful seasons yet, despite all the controversy surrounding it. With the United Arab Emirates leg of the competition set to be concluded on Wednesday, the tournament has been an incredible success. Almost every single match was a sell-out, even when the games started earlier.
That probably speaks more about the appetite for hit-and-giggle...