Nigeria: Salami - Marketing Is an Investment Not Cost

30 April 2014

The Chief Executive Officer of Idea House, Mr. Kehinde Salami, spoke to Raheem Akingbolu on the importance of experiential marketing to business development and the efforts being made by practitioners to strengthen the industry

A new body called 'Experiential Marketers Association of Nigeria (EXMAN)' was inaugurated last year to coordinate the affairs of experiential practitioners, how far has it gone in redefining the industry?

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