The Chief Executive Officer and Chairman of the Executive Board of Heineken, Jean-Francois van Boxmeer will co-chair the 2014 World Economic Forum on Africa (WEFA). The forum, which has as its theme 'Forging Inclusive Growth, Creating Jobs' is scheduled to hold in Abuja from May 9 to 11, 2014.
A statement from the company said Boxmeer is expected to offer insights into the global brewer's partnership with Africa at the forum. He would co-chair the forum alongside the Global Vice-Chairman, General Electric, John Rice; the Global Managing Director of McKinsey and Company, United Kingdom, Dominic Barton; and Chief Executive Officer, Dangote Group, Alhaji Aliko Dangote.
Other co-chairs include the Special Envoy for Women, Peace and Security, African Union and President, Femmes Africa Solidarité, Switzerland, Mineta Diop, Founder and Chairman, Bharti Enterprises, India, Sunil Bharti Mittal and Chairman, Telkom Group, South Africa, Jabu A. Mabuza.
The statement explained that Heineken, which is the parent company of Nigerian Breweries Plc, is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere.
"Heineken's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. Heineken wants to win in all markets with a full brand portfolio in markets of choice. Heneken is present in over 70 countries and operates more than 165 breweries," the statement said.
The forum, which is the 24th on Africa, is expected to bring regional and global leaders to discuss innovative structural reforms and investments that can sustain the continent's growth by creating jobs and prosperity for its people.
Through its operations in 20 countries, including Nigeria, Heineken has been a key partner in the growth and development of the continent. Heineken has been present in Africa for more than a century and has been passionate about the continents' huge potential for growth.
The combination of growing populations, strong expected economic growth, improved political stability and in many markets an emerging, brand-conscious middle class creates attractive growth opportunities for the continent and its people.
The forum, which will be declared open by President Goodluck Jonathan, is expected to bring together regional and global thought leaders to discuss innovative structural investments and reforms that can sustain the continent's growth while creating jobs and multiplying prosperity for her people.
The WEF is an international institution committed to improving the state of the countries of the World through public-private cooperation in the spirit of global citizenship.
The gathering which is holding for the first time in West Africa is aimed at finding solutions to the developmental challenges in Africa by providing a platform for governments and the private sector to partner in developing the continent.