Africa: Beauty Is... Cultural Transformation and Empowerment

The new film looks at a range of themes and through a variety of formats examines its central question of what beauty is for the African woman

At the screening of 'Beauty Is... ' on 26 April at SOAS, University of London, someone asked whether there was a need for this film - perhaps even the debate. Responses by the audience and the panel were unanimous that such a film was very much needed. The two-hour long documentary, directed by community activist and educator Toyin Agbetu of Ligali is part of an international campaign to raise awareness and implement solutions to some of the issues it covers. These include the effects of skin bleaching, hair burns and media misrepresentation. The film asks the philosophical question about what beauty is, continuing a long discussion about the economical, emotional, psychological and political impact perceptions of beauty have on African people.

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