Waterloo, Ontario — Sandvine, (TSX:SVC) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today released its latest bi-annual Internet traffic trends report, entitled "Global Internet Phenomena Report 1H2014". The report is based on data from a selection of Sandvine's 250-plus communications service provider (CSP) customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
"While the app of choice varies drastically between continents and countries, this latest report makes it clear that mobile messaging matters," said Mr. Caputo. "An African mobile operator that used Sandvine's solutions to offer affordable daily, weekly and monthly zero-rated WhatsApp plans saw the application soar above 20% of network usage. There's no better example of the power of service innovation, because users that otherwise could not afford to access the Internet from mobile devices are now rapidly adopting data plans."
Sandvine's Global Internet Phenomena Report 1H2014 contains findings from fixed and mobile networks around the world, including:
On Demand Video North American subscribers who exhibit cord cutting behavior (top 15th percentile of video users) are dominating network usage:
Consuming on average 212GB a month, more than seven times the 29GB of a typical subscriber
Viewing the equivalent of 100 hours of video each month
Accounting for the majority (54%) of total monthly network traffic
In United Kingdom and Ireland, Netflix is now the second largest source of traffic during the peak evening hours, accounting for over 17.8% of downstream fixed access traffic
The availability of high bitrate Super HD content to all Netflix subscribers in North America increased Netflix's peak downstream traffic share from 31.6% to 34.2%. Amazon Instant Video continues to gain share, but still only accounts for 1.9% of downstream traffic
Messaging On an African mobile network where the majority of subscribers have talk and text plans, WhatsApp accounts for over 23% of traffic due to the introduction of a low-cost, unlimited access plan for the service that is designed to drive data adoption
WhatsApp is the leading messaging service in Africa accounting for almost 4% of traffic on mobile networks
Snapchat generates more traffic than any other third-party messaging app on North American mobile networks, and on one network accounted for an astonishing 12% of total traffic on New Year's Eve
On several LTE networks in Asia, third-party messaging apps such as Line or WeChat are used by over 40% of mobile subscribers each hour.
Live Streaming Twitch.TV, a live streaming service where video gamers watch each other play, has established itself among the top-15 applications on many fixed networks across the globe, and now generates more traffic than HBO GO on US networks
During the World Cup, live streaming of matches is predicted to account for over 40% of network traffic on some Latin American mobile networks
"Just over two years after its launch, Netflix has become the second largest driver of traffic on fixed access networks in the UK and Ireland," said Dave Caputo, President and CEO, Sandvine. "This rapid ascent underscores how important it is that operators have business intelligence solutions in place to accurately measure and monitor the impact that over-the-top services have on their networks."
Check out Sandvine's Internet Phenomena blog on a regular basis for the latest trends, predictions and phenomena impacting Internet usage around the world.